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Hearsay Audio Arts Festival

I have enjoyed performing at the Hearsay International Audio Arts Festival in Kilfinane many times. One of the highlights was "The Blind Taste Experiment" which I ran with 8 Degrees Brewing.

We passed out glasses of different beers to a blindfolded audience. They sipped as they listened to these four tracks. The theory is that bright sounds will highlight sharp fizzy flavours present in larger, while darker, low, squelchy sounds will bring out more depth and richness found in a stout. Indeed we found that we could trick the audience into thinking they were drinking a different beer!

 

This shows the power that sound has over us and our other senses.